Crescenzo Communications is off to Hong Kong today! Not only am I excited because I’m going to see a part of the world I’ve always dreamed of going to, but on a professional level, I have the opportunity to meet communicators from all over the world as IABC presents the IABC Global Communication Conference for the first time.
Number one on my list? Is to get the perspective from these communicators about how to best manage global communications. We’re currently working with two clients right now who are faced with this challenge — how to break down the silo mentality that often forms when you have global offices.
How do you bring in the voice of your regional offices and how do you provide content that is relevent to them — on a regular basis? In an environment that is constantly changing, how do you keep employees who are located half-way around the world engaged and informed?
And, of course, it’ll also be really interesting to see how they are using the new social media tools to tackle these challenges.
How about you? Are there any communicators out there who are facing these and other global communication challenges themselves? Any best practices you can offer your peers?
We’ll be sure to bring home any great case studies, tips or best practices on our end. That, and a slew of great pictures!


[...] This post was mentioned on Twitter by Cindy Crescenzo, IABC Houston. IABC Houston said: RT @creativecomms Global communication immersion: What are your global communication challenges and/or best practices? http://shar.es/mqrtl [...]