Comments for Comms Conversations

Comment on The farther away you are, the harder you need to listen by Arlasofia

Arlasofia — Tue, 11 May 2010 21:08:59 +0000

I’d say spot on! And at the same time, many organizations with strong global presence are centralizing and “streamlining” their comms, marketing etc operations even more. So sad.
One good example of this way of thinking is Nokia and I wonder how long the brand value is going to shrink before Nokia execs realize that their inability to listen (customers, local employees, sw developers etc) in one of the core reasons for the decline

Comment on The farther away you are, the harder you need to listen by Cindy Crescenzo

Cindy Crescenzo — Fri, 16 Apr 2010 18:40:20 +0000

Robert -
Another great point! You know, come to think of it the whole concept of the farther you are, the harder you have to listen can be applied within each individual organization.
Executives need to listen harder to the employees they are farther from – the front line employees.
Not only does it improve your insights — it speaks volumes to front-line employees when they feel they have consistent contact with execs and leadership.
And, if they can do this in person once in a while — that’s even better — and more human, which is always nice.

Comment on The farther away you are, the harder you need to listen by Robert J Holland, ABC

Robert J Holland, ABC — Fri, 16 Apr 2010 18:30:11 +0000

The need to listen is so important, Cindy. Maybe I’m influenced by my own experience, but I believe the manufacturing environment is one of the most needy areas when it comes to communicators — and senior management — listening. Yet, that’s where the real action is (and where the real money is being made, or not) for companies that make things.

Nothing beats being there, but the suggestions you offer go a long way toward understanding non-HQ facilities and responding to their needs.

Comment on The farther away you are, the harder you need to listen by Cindy Crescenzo

Cindy Crescenzo — Fri, 16 Apr 2010 18:24:22 +0000

Mike, thanks for the feedback — great tips to add to the list. I really love your second point — what a wonderful idea to get more well-rounded insights!

Comment on The farther away you are, the harder you need to listen by Mike Klein

Mike Klein — Fri, 16 Apr 2010 18:05:03 +0000

Excellent post–not surprisingly. Two things I’d add:
1) Use the phone–as great as the new tools are, there’s no substitute for plain old aural intercourse–it’s hard to listen if you don’t hear (particularly as non-native English is often less precise than what we Anglophones are used to).
2) Don’t just get correspondents by geography–combine geography with other key characteristics–level, team and tribe.
All the best from Brussels,
Mike Klein

Comment on Five reasons your internal surveys are generating low response by Beyond the Wire » Worthy on the Web – Week of April 9

Beyond the Wire » Worthy on the Web – Week of April 9 — Mon, 12 Apr 2010 14:54:40 +0000

[...] responses to your surveys? Five reasons from Steve Crescenzo [...]

Comment on Global communication immersion by Tweets that mention Comms Conversations » Global communication immersion -- Topsy.com

Wed, 07 Apr 2010 15:09:55 +0000

[...] This post was mentioned on Twitter by Cindy Crescenzo, IABC Houston. IABC Houston said: RT @creativecomms Global communication immersion: What are your global communication challenges and/or best practices? http://shar.es/mqrtl [...]

Comment on Five reasons your internal surveys are generating low response by Cindy Crescenzo

Cindy Crescenzo — Wed, 07 Apr 2010 13:54:43 +0000

Hi Kristen,
Thanks for the feedback! The small details do add up! And, I love your process to make sure everyone will understand the questions. The worst thing you can do is just hit the “send” button without having a group test it first! You’d be surprised (as I’m sure you’ve discovered) how different someone can interpret what you’re asking. More tips to come soon!

Comment on Five reasons your internal surveys are generating low response by Kristen

Kristen — Wed, 07 Apr 2010 13:38:47 +0000

This is a great article! Very good advice and they way it’s written, I can use this article as a sort of “check list” when considering or planning a survey.

In particular two things resonated for me:

1) Tell people approximately how long it should take to complete the survey at the beginning. I can’t count the number of times I’ve started a survey and 20 minutes in realized I have a meeting to go to and can’t finish it! A little consideration for the people you’re trying to get feedback from goes a long way!

2) Get the managers on board. This is HUGE! I’ve had lots of experiences as a communicator where people have told me their managers give them a hard time about doing ANYTHING not related directly to their work. People aren’t going to take time out to complete a survey if it gets them in hot water with their boss.

Another great point here is the one about whether all the participants can understand the questions. I usually give my questions to someone completely unrelated to the topic or the business area, and ask if the questions are clear. If not, I re-work.

Comment on Five reasons your internal surveys are generating low response by uberVU - social comments

uberVU - social comments — Mon, 05 Apr 2010 16:20:43 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by creativecomms: Five reasons your internal surveys are generating low response http://shar.es/m2wPd...