The farther away you are, the harder you need to listen
Posted By: Cindy Crescenzo | April 16, 2010
Are you struggling to engage your global audiences? Are you trying to break a silo mentality between regional offices? Find your solution by listening. Really hard. The IABC Global Communication Conference in Hong Kong was an eye-opening experience. Outside of being in an incredibly cool city, it was really refreshing to hear about communications from [...]
Five reasons your internal surveys are generating low response
Posted By: Cindy Crescenzo | April 05, 2010
“Surveys just don’t work for our organization. No one pays attention to them.” How many communicators have said this before? In our recent seminar, Strategic Communications, Steve and I cover what we like to call “Guerilla Research.” Quick hitting research that communicators can conduct on their own, that if done correctly, is incredibly powerful and [...]
Super Social Media . . . on a shoestring budget
Posted By: Cindy Crescenzo | March 04, 2010
AAA uses its regular, online article message board for ‘live chats’ between executives and employees . . . and the employees love it I’ve known David Kligman for almost six years, and he never ceases to amaze me. David is the senior publications manager for AAA’s Northern California, Nevada and Utah region, and he was [...]
BT intranet relies on social media
Posted By: Cindy Crescenzo | March 13, 2009
The British company uses blogs, podcasts, social networking, wikis, forums and user-generated content to drive its communications—and its business At the recent IntraTeam Intranet Conference in Copenhagen, Denmark, BT (formerly British Telephone) communicator Richard Dennison blew the room away when he showed his organization’s intranet—which uses just about every social media tool available to allow employees [...]
Crescenzo Communications: Two Minute Tips
Posted By: Cindy Crescenzo | March 13, 2009
We’re debuting a new weekly video program: Two Minute Tips. In it, we’re going to offer quick-hitting tips on everything from writing and photography to social media and online communication. Our first edition talks about corporate photography.
Posted By: Cindy Crescenzo | February 03, 2009
When Susan Cellura, a communicator at Chevron and long-time colleague, told us she was launching a leadership blog, she got our attention. Susan is a fantastic communicator, and if anyone could do a successful internal blog, we’d put our money on her. So we decided to go along for the ride, and track her progress [...]
Is a picture still worth a thousand words?
Posted By: Cindy Crescenzo | January 27, 2009
Visual Congruence’s Brian O’Mara-Croft thinks so . . . as long as you’re using the right pictures Brian O’Mara-Croft pictures good communication as, well, a picture. As owner of Visual Congruence, a Chicago-area information design firm, he helps organizations create maps, presentations and visual tools to help educate and inform audiences. Here, Brian talks to [...]
Creative Communications 101: The Flip Video
Posted By: Cindy Crescenzo | January 27, 2009
Cindy Crescenzo demonstrates how easy it is to use the Flip Video camera and edit movies using the built in software. Also, watch the video and learn how you can WIN a Flip Video Camcorder! Duration: 8:42
A conversation with Southwest Airlines’ Steve Heaser
Posted By: Cindy Crescenzo | January 12, 2009
Steve Heaser has a job that didn’t exist one year ago. He works as a Senior Multimedia Specialist on Southwest Airlines’ “Emerging and Multimedia Team.” The team is responsible for producing Southwest’s blogs, podcasts, and video. Here, Steve talks to Crescenzo Communications about the job, offers tips on the best way to use these emerging [...]
September 15, 2010
Corporate Communications 3.0: 7 Ways You Can Be Relevant 5 Years From Now
IABC Webinar: 11:00 A.M. - 12:30 P.M. Central Time
As social media and other factors chip away at the traditional role of the communicator as "publisher," organizations are going to take a harder look at what they're getting from their communicators - and whether or not they need them at all. During this webinar Steve shows you the skills that will always be in demand, no matter how much things change and how you can blend these skills with the ones you'll need for tomorrow.
September 16, 2010
Webinar: 1:00 p.m. Central Time
Steve Crescenzo (Write) and Jim Ylisela (Rewrite) bring you a webinar with a twist: Steve and Jim will talk about whatever's on your mind: writing, social media, intranets, running an editorial operation, executive communications, boring initiatives and common communication problems.
October 14, 2010
Strategic Creative Communications
Washington, D.C.
The only seminar that links creative communications using print, online and social media tools with strategy, research and measurement.
October 17 - 19, 2010
IABC 2010 Heritage Region Conference
Philadelphia, PA
Cutting through the Clutter: Creating Communications that People Will Actually Pay Attention to . . . and Act on! In this keynote session on October 19, Steve showcases dozens of real-life examples of how to change the very nature of how you communicate so you can cut through the clutter and grab your audiences' attention.
October 28 - 29, 2010
IABC 2010 Employee Communication Conference
Chicago, Illinois
Breakout! Turn the traditional employee communication model upside down. With new media, Web 2.0, changing demographics and shifting corporate cultures, employee communicators need to change with the times and communicate differently. On October 28, Steve will show you how.
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