Posted By: Cindy Crescenzo | March 14, 2009
New technology allows you to push information directly to employees in a variety of different ways. Do any of the following points describe your organization? * Employees are experiencing email overload * There is limited upward communication at your organization * There is inconsistent communication between managers and their teams * Excessive ad-hoc communications are [...]
Even Facebook is slow to learn the new rules of communication.
Posted By: Cindy Crescenzo | March 13, 2009
by Robert Holland Communication at Work, Tuesday, March 03, 2009 One of the leaders of online social networking is learning a hard lesson about how the movement has changed the nature of communication. Organizations would be wise to heed the lesson. Facebook, with 175 million users worldwide – and still growing – recently tried to communicate [...]
Posted By: Cindy Crescenzo | February 03, 2009
When Susan Cellura, a communicator at Chevron and long-time colleague, told us she was launching a leadership blog, she got our attention. Susan is a fantastic communicator, and if anyone could do a successful internal blog, we’d put our money on her. So we decided to go along for the ride, and track her progress [...]
Is a picture still worth a thousand words?
Posted By: Cindy Crescenzo | January 27, 2009
Visual Congruence’s Brian O’Mara-Croft thinks so . . . as long as you’re using the right pictures Brian O’Mara-Croft pictures good communication as, well, a picture. As owner of Visual Congruence, a Chicago-area information design firm, he helps organizations create maps, presentations and visual tools to help educate and inform audiences. Here, Brian talks to [...]
Posted By: Cindy Crescenzo | January 20, 2009
What is the most useful tool in telling a story where someone, or a group of people, have a lot of passion? What is the most useful tool to help multiple locations get to know their peers who work across the country? Video! The task of creating a video clip used to be daunting and [...]
Posted By: Cindy Crescenzo | January 13, 2009
When we try to be all things to all employees, are we setting ourselves up to fail? Read on to find out . . . and possibly win a free registration to an upcoming event! Draw this scenario in your mind . . . You are a great magazine editor. Online, print . . . [...]
A conversation with Southwest Airlines’ Steve Heaser
Posted By: Cindy Crescenzo | January 12, 2009
Steve Heaser has a job that didn’t exist one year ago. He works as a Senior Multimedia Specialist on Southwest Airlines’ “Emerging and Multimedia Team.” The team is responsible for producing Southwest’s blogs, podcasts, and video. Here, Steve talks to Crescenzo Communications about the job, offers tips on the best way to use these emerging [...]
Posted By: Cindy Crescenzo | January 07, 2009
An overview of the number one tool for all start-up podcasters: Audacity. Audacity Communicators with no budget, listen up! One of the best things about social media is that it can be done without sinking a hole in your budget. Audacity is a program Steve and I use to train communicators who want to podcast. It is compatible for [...]
The best Christmas gift I got this year…
Posted By: Cindy Crescenzo | January 06, 2009
. . . came from a communicator I’ve been lucky enough to do some work with. The present? She sent me a copy of her revamped, magnificent print publication I got some cool gifts this year for Christmas. My son gave me a big Santa mug to drink my tea out of, and even had [...]
September 15, 2010
Corporate Communications 3.0: 7 Ways You Can Be Relevant 5 Years From Now
IABC Webinar: 11:00 A.M. - 12:30 P.M. Central Time
As social media and other factors chip away at the traditional role of the communicator as "publisher," organizations are going to take a harder look at what they're getting from their communicators - and whether or not they need them at all. During this webinar Steve shows you the skills that will always be in demand, no matter how much things change and how you can blend these skills with the ones you'll need for tomorrow.
September 16, 2010
Webinar: 1:00 p.m. Central Time
Steve Crescenzo (Write) and Jim Ylisela (Rewrite) bring you a webinar with a twist: Steve and Jim will talk about whatever's on your mind: writing, social media, intranets, running an editorial operation, executive communications, boring initiatives and common communication problems.
October 14, 2010
Strategic Creative Communications
Washington, D.C.
The only seminar that links creative communications using print, online and social media tools with strategy, research and measurement.
October 17 - 19, 2010
IABC 2010 Heritage Region Conference
Philadelphia, PA
Cutting through the Clutter: Creating Communications that People Will Actually Pay Attention to . . . and Act on! In this keynote session on October 19, Steve showcases dozens of real-life examples of how to change the very nature of how you communicate so you can cut through the clutter and grab your audiences' attention.
October 28 - 29, 2010
IABC 2010 Employee Communication Conference
Chicago, Illinois
Breakout! Turn the traditional employee communication model upside down. With new media, Web 2.0, changing demographics and shifting corporate cultures, employee communicators need to change with the times and communicate differently. On October 28, Steve will show you how.
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