Learn from BPs communication mistakes
Posted By: Cindy Crescenzo | August 05, 2010
Gerard Braud, a good friend and one of the leading crisis communication experts in the industry, was recently featured on the news in New Orleans. Gerard did a great job outlining the communication mistakes that BP has made so far in dealing with the oil spill crisis: As Gerard outlines in this video, whether you [...]
Global communication immersion
Posted By: Cindy Crescenzo | April 05, 2010
Crescenzo Communications is off to Hong Kong today! Not only am I excited because I’m going to see a part of the world I’ve always dreamed of going to, but on a professional level, I have the opportunity to meet communicators from all over the world as IABC presents the IABC Global Communication Conference for [...]
Welcome to our redesigned site!
Posted By: Cindy Crescenzo | March 05, 2010
Steve Crescenzo introduces our redesigned website and starts his popular series back up again: Two-Minute Tips. In this episode, Steve gives two helpful tips for Corporate Communicators conducting focus groups.
Come to Chicago for the Strategic Communication seminar and meet Oprah Winfrey!
Posted By: Steve Crescenzo | February 03, 2010
Whenever I ask the folks in my seminars to raise their hand if they have a strategic communication plan, only about 20 percent of the hands go up. So, since the average seminar numbers about 50 people, that means only 10 of the people in the room have a plan. The rest are flying by [...]
September 15, 2010
Corporate Communications 3.0: 7 Ways You Can Be Relevant 5 Years From Now
IABC Webinar: 11:00 A.M. - 12:30 P.M. Central Time
As social media and other factors chip away at the traditional role of the communicator as "publisher," organizations are going to take a harder look at what they're getting from their communicators - and whether or not they need them at all. During this webinar Steve shows you the skills that will always be in demand, no matter how much things change and how you can blend these skills with the ones you'll need for tomorrow.
September 16, 2010
Webinar: 1:00 p.m. Central Time
Steve Crescenzo (Write) and Jim Ylisela (Rewrite) bring you a webinar with a twist: Steve and Jim will talk about whatever's on your mind: writing, social media, intranets, running an editorial operation, executive communications, boring initiatives and common communication problems.
October 14, 2010
Strategic Creative Communications
Washington, D.C.
The only seminar that links creative communications using print, online and social media tools with strategy, research and measurement.
October 17 - 19, 2010
IABC 2010 Heritage Region Conference
Philadelphia, PA
Cutting through the Clutter: Creating Communications that People Will Actually Pay Attention to . . . and Act on! In this keynote session on October 19, Steve showcases dozens of real-life examples of how to change the very nature of how you communicate so you can cut through the clutter and grab your audiences' attention.
October 28 - 29, 2010
IABC 2010 Employee Communication Conference
Chicago, Illinois
Breakout! Turn the traditional employee communication model upside down. With new media, Web 2.0, changing demographics and shifting corporate cultures, employee communicators need to change with the times and communicate differently. On October 28, Steve will show you how.
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